Yesterday the new Microsoft logo was introduced. I have seen a lot of mentions to thenew look. After reviewing it I only had one feeling - flat. I don’t mean 2 dimensionally flat although it is but more un-inspiring, lacking interest, more of the same.
Changing or updating your logo is not an insignicant thing. It affects the company in updating packages, websites, supporting material (business cards, letter head). More importantly it affects who your consumers see you.
Microsoft waited 25 years for this update and personally I think they failed. It lacks originality, it does not offer and unique visual queues or say anything about the company of note. I think Andrew Kim did a much better job over the course of one week