M.G. Siegler pointed out this new Amazon commercial to me. Apparently it debuted during the NFL game.
I just watched it and I agree. that it is a good commercial. Personally I think it is a good commercial because in many ways it mimics Apples style. Low key voice narration, people using the products and services everywhere. It humanizes the service.
I watched it a second time because I could not get something out of my head. It reminded me of something. Based on the pace and cadence of the storyline it felt a lot like one of my favorite commercials ever from Apple - "Here's to the Crazy Ones".