The new Amazon commercial

M.G. Siegler pointed out this new Amazon commercial to me.  Apparently it debuted during the NFL game.  

I  just watched it and I agree. that it is a good commercial.  Personally I think it is a good commercial because in many ways it mimics Apples style.  Low key voice narration, people using the products and services everywhere.  It humanizes the service.

I watched it a second time because I could not get something out of my head.  It reminded me of something.  Based on the pace and cadence of the storyline it felt a lot like one of my favorite commercials ever from Apple - "Here's to the Crazy Ones".

We’re the people with the smile on the box
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