"Net Income Decreased 96%"

MG Siegler reports on a story from Business Wire about Amazons latest numbers.  The numbers are truly staggering:  

Net income decreased 96% to $7 million in the second quarter, or $0.01 per diluted share, compared with net income of $191 million, or $0.41 per diluted share, in second quarter 2011.

In an effort to continue to grow and create new customers I think what we are seeing is a race to the bottom.