In search of...the ideal client

As buiness people we are always looking for the "ideal client". That mythical person(s) that will be perfect. What is the criteria you use to identify the ideal client?

  • They pay on time?
  • They are friendly?
  • They go along with everything you say - without question?
  • They refer you to many many other new clients

Perhaps the question is are you the ideal vendor?

  • Do you arrive on time?
  • Are you friendly with your customers?
  • Are you willing to work with the customer to deliver a great product?
  • Are you referrable?

So which question is more important?