Dave Caolo at 52Tiger linked to this piece form the NY Times today. A few things crossed my mind:
1. What took so long? (6 years)
2. Who is the marketing genius that thought brown was a good color? and does he still have a job?
3. Does anyone know someone who has one?
4. What took so long to kill it?
“Microsoft spokeswoman, Melissa Stewart, confirmed [at E3] that the Zune brand is going away so Microsoft can use the better-known Xbox brand for its entertainment services, including its online video service.”
It was a bad idea to make the Zune brown (it resembled a turd), but even worse to “chase Apple,” as former Microsoft executive Robbie Bach explained at a Northwest Entrepreneur Network in May:
“We just weren’t brave enough, honestly, and we ended up chasing Apple with a product that actually wasn’t a bad product, but it was still a chasing product, and there wasn’t a reason for somebody to say, oh, I have to go out and get that thing.”
Users who’ve created playlists will find them intact in the new Xbox Music Service.
(Via 52 Tiger)