You should go over to Ken's site to read the whole article. But I think there is so much irony in this teaser. Especially launching something like this before RIM announcement of abysmal sales and mounting losses.
I think they should take some of their own advice and do something different.
RIM's teaser on its UK and Australia sites
It probably wasn’t the plan, but RIM may soon enter the record books for Most Self-Inflicted Wounds By A Market Leader.
After being spanked by iPhone and Android over a period of four years, RIM is fighting back with a marketing campaign. And wow, it’s a doozie.