Dieter Rams on Good Design as an Advantage

 Dieter Rams portrait by Anne BrassierFast Company's CoDesign newsletter featured a piece on "Dieter Rams On Good Design As A Key Business Advantage".  If you are a fan of design and believe in how it can make a difference to your company this is one article you should read.

It also features his Ten principles of good design that I think are still amazing today. He has designed so many products that have stood the test of time.  Definetly one of my top 10 favortite designers.

Dieter Rams ten principles